Carolina Souza Cruz
Whether it's a song, a film, or a piece of writing, I'm ultimately interested in the same thing: building fictional worlds through storytelling.
Inspired by the surrealist films of Buñuel, the self-portraits of Cindy Sherman, and the abstract writing of Boris Vian and Leonora Carrington, I began exploring storytelling through writing, photography, and moving image. Groovy Loff first emerged as a fictional character and gradually became the name under which most of my creative work now exists.
Music entered my life through an unlikely archive: hundreds of records inherited from my grandmother's modelling agency. The first song I remember obsessing over was Kraftwerk's
The Robots. From there came everything from Pet Shop Boys to Johnny Cash, shaping an eclectic musical curiosity that continues to influence the way I write, produce and listen today.
I've always followed ideas rather than mediums. Some become songs, others become photographs, films or pages of a novel.
Over the years, that curiosity has led me through songwriting, production, creative direction, A&R, sync and radio, while collaborating with artists across Brazil and abroad.
Today, my practice moves between writing and music, with each project finding its own form.
I'm currently working on my first novel, Virgin of Ethics, while continuing to explore the strange, funny, and contradictory ways people make sense of themselves and the world around them.
I've always trusted the logic of absurd things.
It has rarely disappointed me.
Caro.