CAROL

Storytelling. Can be a novel, a short movie, a story, a song or a scene.

Influenced by Cindy Sherman, surrealist short movies by Bunel and Scorsese, and some Boris Vian novels, I started to write, photograph and film myself while narrating some of my short stories, in the early stage as a fictional character, Groovy Loff.

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The talk over was the “a-ha” moment, I could finally express my ideas in a bigger totality. I never thought about being a singer before that, it turned into something when I was playing around with some of my writings, talking them through in my self-portrait videos to create a specific atmosphere.
 

I got my first records when I was 6 years old and the first musical memory I have was “The Robots” sound of one of the German precursors of electronic music, Kraftwerk from the album “Man Machine”.

My grandmother had for years a modeling agency where she did conceptual fashion shows and had a music director with a repertoire that music geeks would envy ‘til this day.

I inherited all these records that played in the fashion shows, including Pet Shop Boys, Afrika Bambaata, Donna Summer, Depeche Mode, Johnny Cash, Beatles and so on, the best of the best of each world.

 

My mother, on the other hand, was a romantic with a passionate Brazilian soul. While singing Marisa Monte to me, she wrote poems and letters quoting Gal Costa songs. When she picked me up at school, she put Daniela Mercury and Olodum on the cassette tape and we danced until I got home.

So I grew up having a lot of respect and curiosity for different categories of music, people and artists.

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After a few years I turned music into my real job, releasing my first EP "Swipe Right". It's a very electroclash sound, It was based on some failed romance short stories, so it was kind of a joke, however it went viral on Spotify Brazil and then got featured in Vice Magazine. As I had no marketing or team supporting me, it was a good surprise. The other tracks on the EP and the next two singles also had some nice recognition: "My Diet Prada", a very fashionable song, was included on the Indie Berlin Republic blog with a pretty cool interview. 

 

After a good buzz I moved to Rio de Janeiro and started a record label with Sony Brasil called "Waw Visual Records". I was the Creative Director and A&R, I signed up three female artists, producing the videos and songs with my then business partner and music producer Guto Guerra.

 

As a composer/songwriter I also had the opportunity to work with some big Brazilian artists, co-writing songs with more than 15 million plays on YouTube. 

 

After two years without releasing my own songs I have finally got back in the studio as Groovy Loff. I've got a new direction and some interesting collaborations to be released in 2023.

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Currently you can also find me at Pilot Magazine as Head of Music. For more info check the mag HERE. 

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Hope you enjoy it,

Carol