"I work at the intersection of literature, sound, and performance — turning breakdowns into books, awkward pauses into songs, and everyday absurdities into art."

Carolina Souza Cruz (aka Groovy Loff) is a Brazilian writer, songwriter, and multidisciplinary artist based between London and Rio de Janeiro.

Her work moves across literature, music, and performance — or, more accurately, across the sublime and the slightly ridiculous aspects of modern life.
 

Her debut novel, Virgin of Ethics, blends surrealist storytelling, sharp humour, and visual poetics to explore grief, identity, and memory. Inspired by Leonora Carrington and Boris Vian (and late-night existentialism), her fiction is a mix of the fantastical and the brutally personal.
 

In music, she’s released a series of singles and original tracks — including Cheap Sex, Dez Anos, Tell Me, and Impact (a soundtrack for Chaouiche’s Art Basel runway). Her sound merges lo-fi electronica, spoken word, and minimal techno with a DIY sensibility.

Beyond her solo work, Carolina has written songs for major Brazilian funk artists, including tracks for Valesca Popozuda (with over 20 million streams), proving she can craft for both underground and mainstream audiences.
 

She is also the creator of Not on Forbes & Over 30 — a long-term narrative project combining personal essays, spoken word, sonic experiments, and self-portraits. The project explores the contradictions of modern visibility: being seen yet overlooked, productive yet lost, successful yet broke. It’s not a manifesto or a memoir. It’s a survival map. And sometimes, a performance.

Her writing has been featured in publications like Pilot Magazine UK and Alataj, and her creative career includes music journalism, A&R, and creative direction.
 

Her practice resists neat categories. Instead, she crafts experiences where words, sound, and the body collide — a multidisciplinary approach that’s as critical as it is comedic, as personal as it is performative.